I am very much at home in a fast-paced, resource-light, start-up, as I am leading larger organisations and teams.

My skillset

Using the strategic power of design I tackle complex business challenges.

Empowering teams to create substantial value for end customers and brands alike.


I have gained experience working both as a consultant and as an employee, across a range of different sectors.


May 2024

Venture Builder at Scania Ventures and New Business 

Contract employment

Part of a team who are building a corporate venture studio organisation where we invest in, build and scale transformational digital business models, and manage a portfolio of new businesses, with a focus on the shift to a sustainable and autonomous transport system.


Jan 2023 - March 2024

Director of Customer Lifecycle
Sales & Commercial Growth,

CAKE Zero Emissions

Fulltime employee

CAKE was the worlds most awarded electric motorbike company active with D2C and B2B offerings in US, EU.

I led lead the teams responsible for CAKE’s, E-commerce, Connectivity App, Marketing Automation, and Customer Success.

Key results

  • Created a customer success team from internal hires
  • Reduced cost by over 50% and increased efficiency of both the e-commerce and App development teams
  • Increased efficiency in sales operations processes in Salesforce
  • Mapped customer journey with heavy focus on efficiency in the delivery and service touch points
  • Responsible for CX of the companies first product recall

Dec 20- Dec 22

Sustainability Lead

Public Affairs Spokesperson

Expansion & Commercial Growth,

Volvo Car Mobility

Fulltime employee

Volvo Car Mobility, developed and operated the station based car sharing venture called Volvo On Demand, 100% owned by Volvo Cars.

I had a diverse role in the commercial team that covered qualifying impact, internal reporting, external affairs and commercial development in new markets

Key results

  • Defined and led VCM’s sustainability vision, environmental policy & environmental certificates - ISO14001
  • Findings from sustainability report became a central business KPI for VCM and were included in Volvo Car Companies yearly report

  • Lead the expansion drive into new markets, understanding policy and building key account relationships with legal bodies and commercial partners
  • Core team member of Vinnova project working to design and develop a prototype of a shared mobility hotspot that became blueprint national standard for all Swedish cities for mobility hotspots.

Nov 18-Dec 20

Service Designer

Launch & Commercial Growth,

Volvo Car Mobility

Fulltime employee

I joined Volvo Car Mobility (VCM) during in the very early stages of the startup, as the first service designer on the team. As is the case with early stage startups I had a diverse hands on role.

Key results

  • Customer experience process development of the new service
  • Conducted testing with 357 external users and conducted 200+ qualitative interviews
  • Coordinated the launch of the service in Stockholm
  • Led internal team to develop the initial brand platform
  • VCM became Sweden's largest car sharing provider in terms of active users, fleet size, and footprint, operating in seven cities

  • In 2022, Volvo Cars increased its investment in VCM

Apr 2017-Oct 2018

Digital Director

Principal Service Designer,

Above Design

Full time Consultant

I spearheaded the development of Above's service design offering and managed a digital design team of five designers.

My tasks covered:

  • Development and Management of digital offering and team
  • Driving Sales and Customer Acquisition
  • Efficiency of teams, managing budgets, responsibility for personnel
  • Account Direction of key projects

Significant project results

Repositioning ZoundIndustries (now known as Marshall Group) in the sports market segment, in preparation for their licensing agreement with Adidas.

I defined the project scope, managed the budget, and package and delivered the final insights. In February 2018, ZoundIndustries and Adidas finalised their audio product licensing agreement, extending until 2024, with the first headphones launching in 2019.

Nov 2012-Apr 2017

Senior Service Design Consultant

Doberman Design

Full time Consultant

At Doberman, I worked as a senior consultant developing innovation and customer experience design projects, specialising in the convergence of digital and physical touch points that shape holistic product and service experiences.

Significant project results

The design of the New Retail Experience for Tele2 in Amsterdam. I shared the lead for overall process and methodologies, as well as overseeing the research and concept phases.

Within less than a year of opening the new stores, they achieved remarkable results:

  • All stores exceeded their projected business targets by an impressive 25% within the first six months.
  • Customer satisfaction reached new heights, with a rating of 8.0 (on a 1-10 scale) in March '16, further increasing to 8.1 in April, making retail the highest-performing channel.
  • The new stores emerged as Tele2's top sales channel, excelling in both customer value and satisfaction.

Jul 2010-Oct 2012

Digital Brand Director


Full time Consultant

As a Senior consultant my responsibilities at Grow was to lead Grow’s digital offer inline with the Grows overall holistic branding services.

Clients that I worked with included:

Bring, Helly Hansen, Bentley, Habo, Bonnier, Pöyry, SAS, iL, Lumene, Suunto, Paulig Group, Familijen Dafgård, Berns group, and Kiosked

Key tasks

  • Redefined and lead Grow’s digital offer bringing it inline with the Grows overall holistic branding services.
  • Drove Sales and Customer Acquisition
  • Efficiency of teams, managing budgets, responsibility for personnel
  • Account Direction of key projects
  • Delivering digital strategic planning
  • Digital brand building strategies
  • Digital identities and online communication concepts to a range to a wide range of international brands

Nov 2005 - Jul 2010

Founder & CEO


Supernative was a design consultancy that employed around ten people. Our offer was helping develop overall digital presence for well know brands in Scandinavia.

Clients that I worked with included:

NCC, Absolute Vodka, Tv4, Hi3G, Redbull, Grolsch, Dagens Nyheter, FM Mattsson, Familijen Dafgård, Connecta.

Key tasks

As a founder and CEO my daily responsibilities to the company were very wide, however my core to responsibilities covered sales bringing in new as well as developing existing customers.

Developing the creative team so it was balanced correctly, and that the individual staff members were happy and working at it optimal level.

I had also worked with digital design before this date, and had completed the first Bachelor of Arts in the UK focused on Interactive Design.

To see this really old stuff go to my linkedIn profile.