Essays

Here is a collection of texts that have I written for various publications or for my own reflection.

Digital brand strategy framework
An overview of the digital strategy framework I created for Grow
Let sheep create your mobile strategy
What do sheep, architects and mobiles have in common? Published July 2010
The blind leading the blind
Who do brands turn to for integrated multiple brand-building? Published October 2010
Seeing the woods for the trees
Is curation good for us or does it threaten an open web? Published 08 2010
The expensive experince
The ‘mass class’ of the Internet was contra the ‘high-class’ Published April 2010
Chat don’t fcuk
Welcome to the darkside Published March 2010
The brand, the audience, the message
Three pillars of consideration Published February 2010
Mass personanialzation
You want it, you got it. Published December 2009
Dot what?
Often overlooked but so important. Published October 2009