Apptivity by Mattel

Mattel is launching a new concept toy range called Apptivity. I am sure that this is going to be a success, the concept manges to win on three levels,

  1. That it makes physical the characters from the app gaming world. One thing that angry birds has had a huge success with thanks to my colleague Claus at Grow.
  2. That it provides game developers to possibility to bring another level of interactivity to their already existing platforms.
  3. That mattel can provide an attractive digital experience for their physical toys as you can see they have done for their Hotwheels toys  in the video below.

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February 11, 2012 • Trends • by
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About the author

Steinar Danielsen is digital strategist with a strong design background. Through-out his carrier and has been lucky enough to be at the fore front of digital media, which has provided him with a deep knowledge in digital brand development and communication.

Read his Resumé here.

His current position as Digital Brand Director at Grow in Stockholm allows him to work with a wide range of international brands, providing them with strategic planning, digital brand building strategies, digital identities and communication concepts.