When inexperience is an advantage

From the first days of my career as an entrepreneur, I have always used my own and my team’s lack of experience to our advantage. In fact, at our first venture, Student magazine, we used our newcomer status to secure great interviews and generate publicity — people were excited about our new project and wanted to get involved. Our inexperience fed our restless enthusiasm for trying new things, which became part of our core mission.

Richard Branson

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About the author

Steinar Danielsen is digital strategist with a strong design background. Through-out his carrier and has been lucky enough to be at the fore front of digital media, which has provided him with a deep knowledge in digital brand development and communication.

Read his Resumé here.

His current position as Digital Brand Director at Grow in Stockholm allows him to work with a wide range of international brands, providing them with strategic planning, digital brand building strategies, digital identities and communication concepts.